Last week, The Elevator Speech published a post on the genesis of LinkedIn, one of the three dominant social media platforms and the online site best suited to business-building opportunities. Along with some insight and history, we also asked followers to take a simple poll on why they use the platform.
- Four respondents use LinkedIn for business and personal reasons.
- One uses the site for business reasons only.
- One uses the site for personal reasons only.
Since last week, we’ve gained a few more members (now up to 477), and some new discussions were added, discussions that reflect perhaps the key benefit behind LinkedIn: To unlock business opportunities through an ever-evolving circle of friends and colleagues.
To jumpstart more discussions, here are three tactics that may inspire more productive use of LinkedIn.
- Add Profile Updates. Each time a LinkedIn subscriber updates his or her profile, that news is shared with contacts. Make it a regular practice to update your LinkedIn profile each time your company kicks off a new product or service or if you get a promotion or take on new responsibilities. Get proactive and contact your network via email and ask for an opportunity to discuss the update news in person.
- Build New Connections. LinkedIn claims to have more than 150 million members; so obviously, you can’t contact them all – nor would you want to. But selected members of your group might be connected to a decision-maker you’d like to add to roster for a potential business opportunity. A great feature of the site is this kind of “at-a-glance” overview of an individual.
- Revisit a Former Client. It’s challenging to open an opportunity for more business with a past client, especially if you have not communicated over a long period of time. Through LinkedIn, you can review a past client’s personal and business history in order to get current and initiate a more meaningful conversation.
Do you have other suggestions on how LinkedIn can be used to build business? Please share them with us.