A Glimpse at the Back End of The Elevator Speech

One of the fascinating aspects of managing a blog like The Elevator Speech is analyzing which posts generate the most traffic.

As of today, we’ve received more than 26,800 visits from across the United States and Canada, as well as from many nations overseas.  We want to thank everyone for their views, subscriptions and comments, and we trust you’ve found value in the posts we’ve published on commercial real estate, office property management, Chicago and business.

Regular followers know we’ve expanded our commentary to take on other topics — those that do not specifically focus on office building management in Chicago.

That brings us to today’s post: An analysis of some of our most popular blog posts.  From the list below, you can see that the top four posts in the past week don’t specifically address the office building industry:

Top Posts (the past week)

Moving on to yesterday, September 18, the following posts received the most visits:

Our blog post on Wrigley Field is consistently among the most popular posts.

Our blog post on Wrigley Field is consistently among the most popular posts.

Most Active (the past day)

Notice some similarities?  For some reason, you — our readers — are fascinated with our posts on Wrigley Field, home of the Chicago Cubs, and ways to cope with the brutal Chicago winter weather that can arrive as early as November.

We’re not sure why these two topics rate highly. The Cubs are in second-to-last place this season, and true winter is (fortunately) weeks away.  Can you offer some insight? In addition, what other topics would you like to see us explore in The Elevator Speech? Please share your feedback.


About BOMA/Chicago

The voice of Chicago's office building industry since 1902.
This entry was posted in Chicago News and Events, CRE Trends and tagged , , , , , , , , , , , . Bookmark the permalink.

2 Responses to A Glimpse at the Back End of The Elevator Speech

  1. Edward,

    Anything Chicago generally follows with winter and the lovable Cubs! It would be like pizza is Chicago as well. Those are topics that are probably being picked up more in search and are synonymous with Chicago. It goes to show you how Google searches keywords and keyphrases. I think it would also be powerful to know where the traffic is coming from. Is it Google organic, links from a referring site, etc.?? I always look at the sites that send me traffic as well. For instance, did another blog link to my blog or did they post my url on their site in a blogroll. As property managers and marketers of real estate we need to embrace these concepts in a big way and learn to understand them. I am so very proud of BOMA Chicago for exposing these concepts to our industry. That is a great first step! I am going to copy this idea for a blog myself. I love the behind the scenes theme!! Great job as always.

    Linda Day Harrison, CPM, CCIM
    Founder of theBrokerList.com
    BOMI International Online Instructor (Currently in Fall session with FRPA)

    • BOMA/Chicago says:

      Hello Linda: Thanks for your insightful comments. WordPress does provide analytics on traffic generated via the country of the viewer. I trust we receive a lot of views from subscribers, but I envision much traffic is organic. For the record: We do not practice or subscribe to “black hat” SEO. On our one-year anniversary, we published a similar post. Think these types of posts provide a welcomed diversion from the standard message and hopefully will engage and encourage others to investigate blogging. Best of success to The Broker List.com and congratulations on your role as BOMI online instructor.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s