A rare bottle of wine. Tickets to a sold-out theatre show. VIP tables at Michelin-rated restaurants. Hotel rooms in overbooked cities. These added touches and services can help commercial real estate firms distinguish themselves from competitors among tenants, prospects and clients.
Concierge Unlimited International (CUI) has assisted the Chicago commercial real estate community with the above requests and more, having provided corporate and private concierge services for more than 30 years.
CUI was founded in 1982 to provide customized concierge services to private and corporate clients at a time when it was only offered to luxury hotel guests, and since then, we have had hundreds of clients. We initially expanded our service offerings significantly into the commercial real estate industry in 1988, providing services on everything from tenant appreciation events to conference meeting planning to promoting buildings’ in-house amenities and more.
While some things have changed over the years in our industry – such as the continuing evolution of technology and social media – many still remain the same, including:
- Networking and Events – Despite an increased reliance on technology, networking and events are still in high demand. Over the years, we learned that well-planned, themed events are valuable ways to thank our clients and nurture networking within members of the commercial real estate industry. We are proud to have initiated the first Real Estate Halloween Appreciation Open House event (now in its 23rd year), which has been consistently recognized as the best real estate event in Chicago.
- Continued Emphasis on Customer Service – Customers have come to expect exemplary and competitive concierge service offerings, with an extra emphasis on customization, personalization and flexibility. We have found that many tenants, whether large or small, are educated about building concierge service offerings and specifically seek these services when considering a move and/or searching for a new building space. Because of this, some commercial real estate firms incorporate concierge services within their management RFPs and exclusively engage them when bidding for new business or renewing management contracts.
- Enhanced Communication and Engagement – Building owners and managers are continually seeking solutions to communicate and interact with current and prospective tenants. One beneficial concierge offering is the capability to produce a monthly or quarterly building newsletter on behalf of the building to tenants. The newsletters outline current and upcoming building events, local news of importance, building notification and alerts and more. This has served to be a valuable marketing tool for leasing teams when sourcing prospective tenants.
Have you used a personal or building concierge service for your business or your clients? Please share in the comments.